Domain is a provider of breakthrough predictive marketing tools that simplify product planning and make it easy to choose the right combinations of features and prices for optimal business results.

Domain's Predictive Scorecard™ flagship product is a powerful, easy-to-use behavioral market simulator that lets you "test-drive" myriad combinations of features and prices directly in your targeted markets. It works interactively and factors in potential moves from competitors to achieve unparalleled accuracy in predicting and optimizing specific business results, like market share, revenue, and profitability.

Domain is a Founding Member of the Multiservice Business Gateway Alliance

Some highlights from our portfolio:

Domain's Predictive Scorecard™ technology and Quantified Innovation™ methodology are being increasingly viewed as new standards for accelerated, accurate decision-making across ecosystems. Instead of tediously creating business cases by hand, Domain's products automatically generate the outputs of what-if scenario planning so you can focus on making the best decisions to achieve your desired business outcomes.

Unlike static business cases that are typically only used at the outset of new offers, a Domain-supplied Predictive Scorecard™ is dynamic, which allows it to be used before and after launch. It uses in-market customer behavior to continuously help you decide how to protect and grow your position and to avoid making wrong turns. Since end-user experience is critical in today's highly competitive markerts, the behavioral power of the Predictive Scorecard™ is key to accurately deciding the best new products, features and pricing to offer.

Domain's behavior-based predictive technology uses scientifically-designed market inputs, so it is ideally suited to disruptive innovations, where historical data and patterns are not always the best predictors of how markets will behave. Domain's products augment traditional tools like focus groups, data mining, business case analysis and pilot programs. Although legacy tools can be valuable to target which markets to go after, Domain's products help you design how to succeed in your markets through the right choices and sequencing of features and pricing moves. 

The results: significantly increased velocity and accuracy in achieving business objectives, ranging from market share capture and effective channel development to revenue generation, capital efficiency and profitability.

Domain's Web-based Predictive Scorecards can be run directly from decision-makers' desktops and applied across entire industry ecosystems. Here are a few areas where they have already delivered significant results:

• Home networking and consumer electronics: delivering the most desired user experiences
• Small-medium business: harnessing enterprise-class tools and services as engines of growth
• Computer and network processors: capable of creating of high-impact broadband services
• Managed services for consumers and small business: security, storage, monitoring, mobility
  
• Financial services: mobile payments, premium advisory services, under-served markets

With Domain, you spend less time debating the assumptions and opinions of the likely impact of innovative ideas, and more time implementing your chosen strategy with confidence.  Our predictive products and professional services provide you with the tools you need to quantify the economic value of your disruptive innovations. 

Contact us to learn more about how Domain's distinctive combination of service delivery models and behviorally predictive business models can help you achieve your desired business outcomes.

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