Domain's Predictive Scorecard™ is powerful behavioral Market Virtualization platform that simplifies and accelerates product planning. Powered by a behavioral engine developed from decades of applied econometrics, it provides simple answers to practical what-if questions, like how will my market share be affected by potential new product features or by reactive pricing moves from a competitor?

A Predictive Scorecard™ gives you day-to-day benefits, such as providing a clear path through hundreds of potential product feature and pricing combinations to generate differentiation and business results. more

Co-founder of the Multiservice Business Gateway Alliance

We provide industry-specific White Papers showing how service providers and their suppliers are using Domain Innovations in Telecom, Financial Services, Power and other industries.

Domain understands that in addition to predictive business models, companies need effective service enablement platforms and delivery infrastructure, since they are crucial generators of end-user experiences that create financial value.

Through its world-class professional services, Domain has a proven history of helping companies create and successfully operationalize large-scale service enablement platforms for new product and services:

• Broadband home services: Internet, TV, any content to any device, at any time, with security
• Home and SMB network management: taking the complexity out of broadband experiences
• Transactional ecosystems for rapid integration of third-party value-added services
  

The basis of Domain's distinctive innovation technology and professional services is its Quantified Innovation™ methodology. It is the result of years of working closely with organizations in numerous companies and industries to significantly improve their ability to generate economic value from their innovative ideas.

Quantified Innovation™ is a dynamic quantified methodology that enables organizations to unlock the commercial viability of innovation. It specifically addresses an absolutely critical question facing managment: What is the economic value of an investment in an innovative idea, product or offer?

Our methodology transforms innovation decision-making from an assumptions-driven process into a science-based discipline with quantified outcomes. It combines a powerful simulation methodology with a predictive scenario planning dashboard. It enables more learning to be created more rapidly, as well as the ability to evaluate ideas that are costly to implement or difficult to reverse if implemented.

Moving from Manual Business Cases to Dynamic Market Models™

Continuously and rigorously manage, forecast and optimize your offer packages for
specific quantified targets: market share, revenue, profitability, retention. . . Back to top>>

A key part of the overall Predictive Scorecard™ technology is Domain’s pre-market Web-based sampling technology for customer buying-decision behavior. This technology provides a powerful way to "test-drive" new service and bundle packaging options before market launch. It is an important capability that helps avoid potential wrong turns and minimizes missed potential revenue and market share opportunities.

The Web-based sampling technology is used to survey a representative sample of real-world buyers within client-specified target segments. Buyers are presented with series of constructed service packages that are designed using scientific experimental techniques to that look like competing offers from different service providers. No two buyers see the same offers or competing alternatives.

Applying Domain's Web-based sampling technology is like performing several hundred to one thousand or more separate and statistically linked concept tests.

This is a highly scalable, distinctive capability that is virtually impossible to replicate using traditional concept-testing methods. Since those tools are intended primarily to help understand "what" overall areas to pursue, they operate at a small scale and high level of granularity.

By contrast, the Predictive Scorecard™ is designed to help understand how to package and operationalize specific offers in competitive markets, so it operates at a much finer granularity and at significantly broader scale without requiring large sample sizes.